A connected vision shaped by French design.
Everything began in a small office in Tours.
In 2012, three partners with complementary backgrounds decided to combine their skills around a simple yet ambitious vision: technological innovation only matters if it truly serves the everyday lives of users.
From this conviction, W2SAS was born, in the heart of the Centre-Val de Loire region. Far from large industrial structures, the company emerged in a human-sized environment with a clear mindset: to offer well-designed, useful, accessible electronic products that deliver real added value in daily life.
The company quickly adopted an agile and pragmatic approach, driven by a deep understanding of user habits, a strong design sensibility, and constant attention to real consumer needs.
It is in this context that Crossbuds® emerged — W2SAS’s flagship brand, now recognized as a French reference in the consumer electronics market.
Crossbuds®: a French brand focused on useful and accessible electronics
Created in the wake of W2SAS, the Crossbuds® brand was designed to meet a growing market demand: quality tech products, conceived for the general public, with modern design, intuitive use, and offered at a fair price.
Designed, managed and developed in France, Crossbuds® embodies a new generation of independent electronics brands that combine innovation, responsiveness and high standards. Its DNA is built on three pillars: ease of use, component reliability, and meticulous attention to every detail — from product to packaging.
With a deliberately targeted product range (wireless earphones, speakers, connected devices, smart chargers, multifunction lamps…), Crossbuds® appeals to those who want to enjoy the benefits of technology without complexity or unnecessary features.
Behind every product lies a clear process: identifying real needs, selecting useful functions, working on aesthetics, optimizing user comfort, and delivering a seamless, coherent experience.
An independent company, close to its clients
For over ten years, W2SAS has built a distinctive place in the market by favoring measured, qualitative growth. Far from a “volume at any cost” approach, the team has chosen a model based on listening, responsiveness, and strong adaptability.
Every collaboration — whether with a distributor, a retail chain, or a partner brand — is approached with the same level of attention: understanding the challenges, co-building solutions, and delivering an outcome that truly fits the client’s needs.
This culture of custom solutions and partnership is what allows W2SAS to stand out, both in France and internationally.